Employer needs


Our mission

It is our mission at the IBHA to ensure employability of our graduates.

Employers within the beauty industry feel it is important for newly qualified therapists to be 'salon-ready'. It is important for the client not to feel rushed or stressed and it is essential for the therapist to learn salon etiquette and manage time effectively.

Our training academy will provide students with firsthand experience of how to manage time effectively and the correct etiquette to provide the client with an outstanding service.

With the unprecedented salon integration students will gain realistic therapy experience, exposure to current trends, retailing, reception and management skills.

What employers want

Many industry employers want to recruit therapists who have a real sense of commercialism and emotional intelligence. We deliver courses which help fully prepare students, so employers have a workforce who can:

  • work unsupervised in a busy salon environment

  • deliver commercial standard treatments

  • be confident with discerning clients

  • be credible with mature clients

  • address the needs and exceed client expectations

  • develop customer loyalty

  • fill diary columns with rebooks and recommendations

  • meet commercial time frames

  • up sell

  • merchandise and retail with ease

  • be aware of marketing opportunities

  • be progressive, responsible and potential management material